The Media and Government Communication Division, in cooperation with the Continuing Education Unit at the College of Science for Girls at the University of Baghdad, organized a workshop entitled (Personal Marketing and Brand Building) presented by the official of the Public Relations Unit, Assistant Teacher Difaf Abdul Khalifa.
The workshop aimed to shed light on the concept of personal marketing, which is the process of investing and promoting reputation and individual capabilities to develop a strong and influential image that helps achieve professional and personal goals, and this is done by building a personal brand that reflects the values, skills, and professionalism that the individual enjoys. The person must start by identifying his core values and unique skills that distinguish him from others. He must also have a clear identity and a unified message with which he communicates with the target audience, including a distinguished presence on social media platforms, where content related to the field of expertise can be published and opinions exchanged with followers regularly, and one of the basic steps in personal marketing is also to improve interaction with the audience, whether it is by speaking at conferences or writing in specialized blogs, and consistency must be maintained between actions and messages that are published, to ensure the credibility of the personal brand.
In conclusion, personal marketing is an essential part of professional success in the current era, as it helps to enhance career and personal opportunities by building a strong network and actively contributing to the professional community.
This workshop achieves one of the sustainable development goals represented by the seventeenth goal, which calls for partnership in order to achieve the goals.
