The department of journalism at the college of media held a scientific lecture on the activation of visual and cognitive stimulus in press advertisements, delivered by Dr. Huda Fadel. The lecture included announcements from the technical aspect and its effect on the visual form of the page, such as the image, title, readable material and color area that result in the rapid dissemination of a given press.
The lecturer also pointed out that the advertisement is subject to technical standards in design and implementation whether it is independent on a paper outside the basic design as required by the use of certain simple or multiple features for editing material in the internal pages and the effect of visual & cognitive stimuli in designing and directing advertisements by the students of the department to achieve the effectiveness of reducing the texts inherent in such advertisements to convey the needed information.
