The Department of Public Relations at the College of Mass Communication, University of Baghdad, organized a symposium on “Advertising on Social Media Platforms” at the Continuous Education Hall within the college campus. The event was attended by faculty members, staff, and students. The objective of the activity was to spotlight the various types and formats of electronic advertising campaigns and content marketing on social media platforms.
The symposium featured the presentation of thirteen research papers, encompassing topics such as psychological strategies in marketing, content marketing campaigns across social media platforms, sponsored advertisements, and psychological manipulation techniques in digital advertisements targeting women, among other research themes.
The event concluded with a series of recommendations, including the organization of workshops and awareness seminars regarding the perils of marketing deception, the conduct of scientific research and studies, and the activation of the role of relevant governmental institutions in ensuring the necessity of administrative and media oversight.
