As part of the activities for Global Entrepreneurship Week, the College of Administration and Economics at the University of Baghdad, organized a workshop titled “Entrepreneurial Project Marketing,” presented by Lecturer. Mukhled Hamza Al-Shamri.
The workshop aimed to introduce participants to the concepts of entrepreneurial marketing and equip them with the necessary skills for entrepreneurship. It provided training on high-level skills, including sales skills and handling customer complaints.
The Lecturer emphasized that the concept of entrepreneurial marketing is an innovative and creative approach in marketing aimed at achieving excellence and innovation in marketing and promotion strategies for products or services. Entrepreneurial marketing involves seeking new opportunities and innovating solutions to satisfy customer needs in ways that exceed expectations, and it relies on innovation and continuous change to maintain the company’s competitiveness in a changing and dynamic market.
