The Psychological Counseling and Educational Guidance Unit, in cooperation with the Continuing Education Unit at the College of Education for Women has organized a workshop entitled: (Persuasion and influence skills and how to be developed) that was attended by a group of professors and students. The workshop aimed to introduce the importance of persuasion to change the attitudes of individuals and peoples as well as to help them dealing well in the course of daily life. The lecturers addressed several matters, including defining the term of persuasion, identifying the skills and methods of persuasion, the elements of persuasion and its rules, its methods and skills that can be acquired by people in general.