Dr. Manal Jabbar, a professor at the department of administration and economics has participated recently in the Third Istanbul Forum of the International Association of Universities in cooperation with the European Council for Culture and Science and the European Commissioner for External Relations with a research paper on (The role of green products in reducing costs and achieving competitive advantage) at the International Astrolabe University.
This research focused on the reality of Iraqi companies and the severe competition suffering from with the high quality, low-priced foreign products when compared with their counterparts in local markets since such foreign products are not observing the environmental standards for green and eco-friendly sustainable products designed to minimize its environmental impacts during its whole life-cycle and even after it’s of no use. Green products are usually identified by having two basic goals: reducing waste and maximizing resource efficiency. They are manufactured using toxic-free ingredients and environmentally-friendly procedures that are certified by recognized organizations.
