Perspective study on the factors affect the promoting of the principle (our industry is our identity) at the center for market research and consumer protection

  Unit of opinion poll at the center for market research and consumer protection organized a questionnaire on the factors that affect promoting the national industry within its campaign in support of the products of leather industries company where the total sample was consisted of (100) people, (29%) males, (8%) females, aged (20-50) years and the results of this poll were positive and supported the launch of such an initiative as follows: (98%) comparative, (96%) supporting the products while (70%) agreed on the need for applying customs tariff, (90%) asserted the need to activate national product protection act, (84%) agreed upon the attention to the technical specifications of the product (product quality) whereas (84%) noted to the take into account the consumer taste when designing the national product. Concerning the need for drawing a price policy compatible with the consumer’s income, (84%) of the sample were with this orientation while (90%) agreed on expanding fixed and mobile marketing outlets in large commercial malls.

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